Cloud Communication Services: A Boon To E - Commerce

Rajdip Gupta, Managing Director & Group CEO, Route Mobile Ltd. | Tuesday, 15 January 2019, 07:01 IST

Although experiments with e-commerce date as early as the 70’s, it wasn’t until the mid - 90’s, when the advent of Internet made it the next big thing. Ecommerce companies like Ama­zon today accounts for 49.1% of all online retail spends in 2018. From worldwide e-commerce sales of USD 1.3 trillion in 2014 to an estimated USD 4.5 trillion in 2021, it has been a whirlwind journey for everyone. Staggering, isn’t it, how much we’ve traveled in just the last 4 years, let alone 3 decades?

The revolution of cloud com­munication contributed to the new wave of ecommerce and has been widely considered the third phase of the modern computing era. As we move from physical storage to ‘in­visible’ cloud storage, it augurs well for e-commerce that has long battled for creative solutions. Cloud com­munication in ecommerce solves the challenges of sporadic demand, large numbers, data security and compli­cated logistics. Behind the aesthetic graphic interface and API of your favourite app, lies a complex world of cloud computing that is making every user’s experience far richer than it has ever been.

" A common myth is that cloud computing is not for the small and mid-sized companies. Solutions are plenty for organisations of all sizes, and even the smallest business and home will benefit from cloud communication services"

Cloud communication compa­nies have been working with several e-commerce brands, innovating with techniques that help them achieve their business objectives, while uplift­ing end-user experiences. In our ex­perience, these are some of the most important ways that it has helped the industry: Below are the key benefits that businesses have been derived from this new technology.

• Scalability: With the flexibility to upscale and downscale services as per the demand, traffic and seasonal spurts, cloud communication pro­vides great scalability to e-commerce. It handles peak season traffic with the ease of a medium rush day. This has been the biggest challenge for both, portals as well as end-users. Cloud communication tools have not just ironed out old problems, but have also made organisations the most ef­ficient they’ve been.

• Speed: In B2C platforms espe­cially, speed of the portal can make or break an e-commerce platform. A seemingly miniscule 100 millisec­onds improvement in speed saw Amazon’s revenue spike up by 1%. With cloud communication,  platforms can have more computational power, more storage and a greater bandwidth – everything that directly impacts the speed, and hence the efficiency, of the portal.

• Data Mobility: Cloud commu­nication enables data to be securely accessible to all authorised personnel throughout the world. No need to store in disks, hard drives, and run the risk of corrupt files anymore. With the huge quantum of data in e-commerce, this is a major shift in everyday opera­tions.

• Costs: Unlike hardware, cloud communication infrastructure doesn’t need significant investments for in­stallation or upgrade. Once set, the maintenance and upgrade are easier than anything else we’ve ever had. Hence, it’s the most economical long-run investment for companies of all sizes.

• Stable, reliable: Cloud commu­nication has become robust over the past few years, making it extremely stable, quick, secure and reliable. When you have a business that runs entirely on the web, these are non-negotiables and cloud communica­tion delivers a solid punch.

• Redundant-proof: Cloud-based platforms often come with built-in redundancy, which saves companies from data loss and keeps all informa­tion regularly backed-up, accessible and does so with complete security.

• Future-ready: Cloud comput­ing is the future that is already here. Sooner or later, companies of all sizes would need to adapt to it. Just like we moved from the VCR to the DVD and now to online streaming, the shift to cloud computing is inevitable. Hence, those that have already made the shift, are more future-ready than others.

With technology, the faster you move, the more benefits you reap. From my experience I can clearly state the apparent move­ment of businesses to cloud ser­vices. A common myth is that cloud computing is not for the small and mid-sized companies. Solutions are plenty for organi­sations of all sizes, and even the smallest business and home will benefit from cloud communica­tion services.