Apalya Technologies: Transforming Content Delivery Models With Engaging Customer Experiences

CIO Vendor According to a report by Allied Market Research, the global over-the-top (OTT) market is expected to become USD 332.52 billion by 2025, growing at a CAGR of 16.7, with majority of the revenue share from subscription based models. Unlike rest of the world, the OTT market in India is largely driven by advertisements, and the situation will remain unchanged in the near future. Realizing the potential of OTT platforms to attract the modern customer in the customer-centric market of cut throat competition, more and more businesses today are tending towards the deployment of OTT solutions. Given the large-scale availability of disparate OTT platforms in the market, maintaining customer engagement which is a key to drive revenues has now become a challenging task for enterprises. Helping businesses increase their customer base and revenue with better customer engagements by delivering engaged OTT solutions is Hyderabad headquartered Apalya Technologies, a pioneer of live TV streaming on mobile devices in India.

Integrated Platform for Immersive Experience
Incepted in 2005, Apalya Technologies offers a proprietary OTT platform named myplex that handles content management, content delivery network, security, user experience management, transactions, promotions, analytics and insight to telecom companies, media houses, cable & satellite service providers and enterprises. “Today, as there are multiple options for customer to view the content, keeping the customer more engaged and intact is instrumental for the success and we help businesses in that. Our flagship product MyReco, a recommendation engine enables businesses to keep customer more engaged and helps to increase the usage of the platform by over 30 percent,” highlights Vamshi Reddy, Chief Executive Officer, Apalya Technologies explaining about the importance of customer engagement and their approach to achieve better customer engagement. The myplex platform optimises the video content to make it suitable to view on all steaming platforms such as mobile phones, PCs, tablets, TVs etc. giving the best possible viewing experience to the end user. Apalya hosted the first IPL season even before the advent of 4G technologies in the country. “The strong credibility of hosting big events like IPL has enabled us to carve a niche for ourselves in the OTT space in the country as a player who can deliver at scale,” he adds.

Building Advanced Technological Capabilities
The company’s development team based out in Hyderabad constantly
strives to enhance the capabilities of platform by incorporating latest technological disruptions into it to give immersive experience to the users. They engage with clients to clearly understand their requirements and accordingly implement changes in the platform to suit their specific business purposes. The company also has in-house content management and engagement team that takes care of client’s pain points related to the customer engagement and works hand-in-hand with them to solve their problems. A recommendation engine- MyReco from Apalya Technologies when integrated with myplex platform provides recommendations and helps to address the customer engagement problems.

Our flagship product MyReco, a recommendation engine enables businesses to keep customer more engaged and helps to increase the usage of the platform by over 30 percent

Helping Businesses Increase Customer Base through OTT
Apalya Technologies offers solutions to telecom companies enabling them to provide seamless experience of watching content from multiple sources on a single platform to their customers. The company’s solutions to media houses enable them to host their own content on the OTT platform to cater to the clients across different geographical locations, different languages and help them compete with digital media platforms. The company provides solutions to cable and satellite service providers helping them move their customers seamlessly from the linear platforms to nonlinear and device-agnostic mediums. The company also provides solutions to businesses such as travel and hospitality and help them amplify their brand reach through OTT platform by delivering personalized content to the users.

Aplaya Technologies proprietary platform myplex has been powering the Vodafone Play, a platform that avails on-demand video content and Live TV channels, Sun Nxt, a multilingual video platform etc. to name few. The company’s clients include Dialog, Vodafone, Airtel, BSNL, Vodafone, Sun TV Networks, Mobilink, Mobitel etc. spread across 13 countries around the world. Currently the company is looking to expand its services to the Middle East region with a vision to provide the end user with better viewing experience on his platform of choice.